Tecno launch Phantom 6 and Phantom 6 Plus

The long awaited TECNO phantom 6 and phantom 6 plus was officially launched in Dubai yesterday, the device being one several smartphones released this year by the chines company, however it was the very first time the company would be moving out of Asia and Africa. 


The launch event which took place yesterday in Dubai was however streamed live on various media channels, the company also made it known that it intend to replicate the huge success it had enjoyed in Africa and Asia in Dubai.

TECNO has succeeded in showing that they understand the dynamics of the African market by releasing very competitive devices at affordable prices. “Of course we are aware that emerging markets are not a monolith so, we have structured our expansion strategy to cater for each heterogeneous group across these markets. 

The Middle East is one region we are very excited about and unlike 10 years ago when we launched in Africa with the TECNO T780, we will be launching our new market with our latest flagship devices – Phantom 6 and Phantom 6 Plus. 

 “The trends we identified across the region allowed us to see that there is room for TECNO Mobile’s offering in the Middle East where we are targeting young consumers to provide innovative phones and tailor-made services that meet their needs”, said Vane Ni, Deputy General Manager and Global marketing lead at TECNO Mobile.